“There is no greater power on this earth than story”
– Libba Bray
Content
“To be momentous, create content with purpose”
– Russell Sparkman
Curation
“True music must repeat the thought and inspirations of the people and the time”
– George Gershwin
Influencer
“You can never go wrong by investing in communities and the human beings within them.”
– Pam Moore
About
‘Hashtag, You’re It’ is a small, passionate collective of ‘IT’ creators who combine forces to create compelling multi-platform ‘IT’ content.
Founded by Nicole “Nick” Alexander, ‘Hashtag, You’re It’ specializes in creative storytelling and brand-focused campaigns across multiple platforms. Nick works as a one-woman shop, or brings together top-tier talent from all corners of entertainment, design, digital and media to create authentic and compelling new content for brands and artists alike.
The driving force behind the collective is to unite Nick’s diverse skillset and collaborative partners under one roof in order to better coordinate production, talent and storytelling behind a singular creative vision.
Cutting through the saturation and noise of the marketing landscape, we focus on creating targeted and shareable ‘it’ content that prioritizes narrative, visual storytelling and cutting-edge sound. As a renowned musical director, Nick selectively places music and sound design at the core of all content.
Nicole Alexander 2019 Commercial Director Reel
Nicole Alexander defined herself as a Creative Director/ Producer with her controversial, multi-media Helpmann- award winning stage production of Dead Man Walking written by Terrence McNally. She recently collaborated on another McNally work, a screen adaptation of his Maria Callas play Master Class, and has continued to successfully transition into the scripted arena as an “exciting new talent to watch”.
Nicole is an Australian transplant to America by way of NYU’s film program and has worked as an award-winning director, producer, videographer and editor across the film & television, live event, music, and new media platforms. As a former classically trained opera singer at the Sydney Conservatorium, music and sound design are at the core of all her storytelling – her skills as a musician translating into her signature directing and editing style.
She is no stranger to filmmaking, having produced some of the largest TV tentpole events. She is a recipient of over 60 film festival awards and is currently developing a number of projects.
Please email for private link to Nicole’s narrative Director reel (cannot be published as some material has not yet been released).
Click here for full BIO, Press and Director’s Vision Statement.
Nicole Alexander – recent work and news during the Pandemic!
Here is an exciting look at The Music Center’s Spotlight Grand Finale which Nicole directed, shot, edited and produced during COVID 19.
Hashtag is also delighted to announce that the Purple Disco Music Video for Body Funk Nicole created, directed and edited just won the prestigious European TV Clubbing Awards and her 4 part integrated Episodes for Sweet Home Celebrations she created, directed, edited and shot has been announced as a Finalist in the 2019 Shorty Awards.
Clients
We love what we do, and we only work with people and on projects we believe in. Over time, most of our creative collaborations have grown to become meaningful, long-term partnerships and friendships, many of them spanning multiple projects.
